Saïd Business School, University of Oxford

MarTech Strategies: The Future of Marketing

Develop the frameworks to find and keep customers

Apply now to be among the first to receive a notification when dates are announced.

Saïd Business School, University of Oxford

Business Beyond Earth: Space Commerce Programme

Explore a new realm of business opportunities.

Apply now to be among the first to receive a notification when dates are announced.

Saïd Business School, University of Oxford

MarTech Strategies: The Future of Marketing

Develop the frameworks to find and keep customers


Time Commitment:
6 Weeks, 7-10 hours per week

Location:
Collaborative Online Learning

Date:
TBD

Why Study Marketing Technology?


Marketing Technology (MarTech) consists of critical and complex business solutions that help you find and keep valuable customers. But far too often, MarTech stacks become siloed and static, a hodgepodge of outdated technologies. As one recent study revealed, the majority of marketers regularly use more than 20 MarTech tools, but only 5 or 6 of them are integrated with other business tools. In a fast-moving digital ecosystem with tight marketing budgets and rapidly evolving customer habits, a failure to modernise the MarTech stack leaves businesses vulnerable to stagnation.

In this programme from the prestigious Saïd Business School, University of Oxford, marketing innovators and leaders will learn how to build and maintain a MarTech stack that improves business outcomes. By understanding the benefits and opportunities of the myriad solutions for customer data platforms and content and conversational marketing tools across multiple channels, you will develop the strategic frameworks for building a MarTech stack built for today and tomorrow. In a nearly cookieless world, collecting, analysing and utilising relevant consumer data is vital for boosting business – and advancing your marketing career.

 

Is This Programme Right for You?


This programme is for corporate innovators – directors and VPs of marketing, sales and business development, as well as marketing analysis and tech developers – eager to learn how to develop agile MarTech stacks that avoid ROT (redundant, obsolete, trivial) and increase ROI (return on investment). This programme will also be valuable for C-suite executives who want to understand the MarTech landscape and how it directly impacts revenue and business goals. Entrepreneurs – founders, partners, company directors – who want to learn how MarTech software and systems will automate and improve marketing efforts also stand to benefit from this programme.

What You Will Learn


  • Actionable skills and strategic frameworks for developing and maintaining your MarTech stack
  • MarTech solutions like CDP, automation and analytics and their relationship to business outcomes

Future dates for this programme are to be confirmed.

The Esme Way


Collaborative AI-enhanced learning

We teach executives as they work — in cross-functional teams. Learners participate in interactive simulations and team projects which reinforce applied learning and enhance collaboration and complex problem-solving skills. If you are looking for an individually-paced programme, this programme is not for you.