Bots and Deepfakes: Business Reputation Defense

Get ahead of high-tech misinformation campaigns

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Immersive Technologies for Startups

Learn how to bring an AR/VR venture to market.

Apply now to be among the first to receive a notification when dates are announced.

Immersive Technologies for Startups

Learn how to bring an AR/VR venture to market.

Time Commitment:
6 Weeks, 7-10 hours per week

Location:
Collaborative Online Learning

Date:
TBD

Why Study Misinformation?


Today’s businesses live under the constant threat of misinformation. A single bad review – regardless of its truth or authenticity – can damage a company’s reputation and hurt its bottom line. Now, in an age of advanced technology and social media as a news source, anyone can easily create and amplify viral misinformation. These conditions make it increasingly difficult for businesses to establish and sustain consumer trust – but offer great rewards to the companies that know how to navigate the misinformation landscape.

In this course, you will learn the actionable skills and strategic frameworks to make your business misinformation-resilient. With AI, machine learning and natural language processing enabling one-click viral deepfakes, today’s marketing and communications leaders need to understand how to secure their company against the future of propaganda. By learning the nuances of mis-, dis- and mal-information and the complex ways they spread, you’ll be able to defend your business from the threats and thrive in an era of digital deception.

Is This Programme Right for You?


This course is for C-suite executives – COO, CMO, Chief Communications Officer – who want to protect their businesses from the increasingly high risks of misinformation. VPs, directors, managers, specialists and strategists working in communications, marketing and public relations will also find the course helpful in understanding the technologies of misinformation and developing strategies to give their functional groups a competitive advantage in handling misinformation. Consultants in media, marketing and brand management who want to help clients and organisations navigate propaganda and misinformation campaigns also stand to benefit from the course.

What You Will Learn


  • History of propaganda and misinformation
  • Case studies on business and industry impact
  • Technology driving misinformation and propaganda
  • Impact of AI
  • Propaganda tech implications for the future
  • Strategies and toolkits to mitigate risk

Future dates for this programme are to be confirmed.

The Esme Way


Collaborative AI-enhanced learning

We teach executives as they work — in cross-functional teams. Learners participate in interactive simulations and team projects which reinforce applied learning and enhance collaboration and complex problem-solving skills. If you are looking for an individually-paced programme, this programme is not for you.