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6-Week Digital Disruption Programme From Oxford

Develop A Strategic Plan For Responding To Disruption

8 June 2022
Registration closes 14 June 2022

Payment options

Why Study Platforms and Digital Disruption?

In our six week, online intensive programme, Saïd Business School academic programme director Pinar Ozcan and world-renowned guest speakers in the platforms, AI and blockchain space will provide a comprehensive roadmap of how business leaders can:

  • Explain why platform-based business models, artificial intelligence and blockchain technology are considered disruptive technologies
  • Evaluate whether an industry is ready for disruption by platform-based business models, artificial intelligence or blockchain technology
  • Develop a strategic plan for responding to disruption from platform-based business models, artificial intelligence and/or blockchain technology

“The rise of the platform business model and the double-edged sword of new banking regulations provides a window of opportunity for new entrants looking to leverage artificial intelligence and blockchain technologies to impact the future of banking.”

Pinar Ozcan,
Professor of Entrepreneurship and Innovation,
Saïd Business School, University of Oxford

Is this programme right for you?

You will benefit from this programme if you are:

  • A professional looking for deeper knowledge about the power of platforms, AI and blockchain in a business environment
  • An entrepreneur looking to integrate disruptive technologies into your business strategy
  • Are working with strategic, operational or managerial functions seeking opportunities for innovation
  • Intellectually curious, motivated and in the midst of, or aspiring towards, a career transition that requires future-fit skills in financial tech or banking

Programme content

An overview of the programme, the next-generation AI platform used to deliver it and the community of fellow innovators and leaders.

To develop a foundation, gain a comprehensive understanding of:


  • Core concepts of digital disruption
  • Models and technologies that are leading the disruption
  • Key differences between, and impacts of, platforms, AI and blockchain technology

Explore the mechanisms and competitive advantages of the platform model including:


  • The variety of industries that have been, and currently are being, disrupted by platforms (including music, ridesharing, finance, hospitality and healthcare)
  • What factors enabled the industry to be disrupted by platforms
  • How to develop the foresight to identify the industries that are ready for platform disruption

Learn what makes applications of AI and blockchain technology truly disruptive:


  • Examine a variety of examples of disruptive applications of these technologies
  • Explore the conditions that enabled/will enable them to become disruptive
  • View different disruptive applications of these technologies
  • Examine what makes an industry ready for transformation from either AI or blockchain technology

Look at how incumbents can respond to digital disruption by using scenario planning to determine where they should focus their digital transformation efforts:


  • Evaluate what needs to be done in order to embrace AI or blockchain technology in a product's strategy and transition a product to a platform model
  • Conduct a scenario planning exercise and use experiential learning to develop a strategy for how to respond to the disruption(s)

Explore how to change the identity of a business to embrace digital transformation, including:


  • How to approach process changes as a result of new technologies
  • Which key strategies prepare people for change

Embrace the future of digital disruption:


  • Examine emerging regulation
  • Understand the impact of regulation on technology and its disruptive power
  • Create a strategic plan for preparing a specific business for digital disruption

What you will gain

Proof of knowledge through the prestigious Certificate of Completion issued by Saïd Business School, University of Oxford

A powerful professional network from building connections with a global cohort of leaders, influencers and programme participants

Coveted industry knowledge from market-driven curriculum designed and delivered to the standard of an elite academic institution

Acquisition and retention of new skills supported by an AI-driven learning platform, individual and team-based programming, and individual success coaching

Your programme director

Pinar Ozcan,
Programme Director

Professor of Entrepreneurship and Innovation,
Saïd Business School, University of Oxford


Pinar Ozcan specialises in entrepreneurship and strategy in technology markets. Her current research includes the open banking project, where she examines industry disruption in banking through regulation and entry of fintechs, and the development of the sharing economy. In 2018, Pinar received the Strategic Management Society Research in Organisations Award for her work on the disruption in the banking sector in partnership with Swift Institute. She was recently selected to the global Thinkers 50 list for emerging thinkers with the potential to make lasting contributions to management theory and practice. Finally, in 2019, she was chosen as a British Academy Mid-Career Fellow for her work on the disruption of banking in Europe and the UK.

Your programme instructors

Additional instructors will be added up to the programme commencement date.

Guest experts

Additional speakers will be added up to the programme commencement date.

How you will learn:

  • Real-life examples that place information in context to help you understand how the concepts delivered in the programme material can be applied to your work environment

  • Digital videos or audio content, augmented by material created exclusively for the course

  • Quizzes and exercises designed specifically to help you understand and retain new information

  • AI coaching to improve your and your team’s collaboration

  • Dialogue with expert instructors and your peers via discussion forums and small group sessions

  • Simulations and other carefully crafted interactions to provide an engaging learning experience

Want to know more?

Using live interactive tools and AI, Esme Learning is transforming the experience of group collaboration through its proprietary, breakthrough technology platform.

The most effective learning experiences occur in small groups who are engaged in problem solving, creative tasks, or complex decision making. In an online work environment, when people lack conversational cues, it’s hard for teams to build rapport and be successful.

Esme Learning’s platform changes the way team members interact in real-time, while video calls are happening. It uses AI to analyse online conversation dynamics and provide real-time personalised feedback to each participant to ensure that the exchange of ideas is not dominated by a single person, and that the conversation is as inclusive as possible. Simple on-screen cues guide participants to more effective team interactions.

You may pay your course fees in one upfront payment via credit or bank card, or you may opt to split payment in two or three installments. A 5% administrative fee will be added to any split payments. Discounts are not included in financing options. For more information, schedule a call with a learning advisor.

Recognising that working executives require fast and efficient methods of upgrading their skills, Esme Learning has blended art and science to produce an online learning platform that drives results.

We leverage cognitive and neuroscience research, personalised and individualised success coaching, and next-generation artificial intelligence technologies to enhance the learning experience--resulting in a course completion rate that is 30x higher than our competitors.

Helping employees upgrade their skills benefits employers and employees alike. Many organisations offer tuition reimbursement programmes as it is easier to retain top talent, and investing in up-skilling can be more cost-effective than hiring new staff. For employees, taking advantage of your employer-sponsored tuition programmes is the perfect way to build skills while also building value for your company. For a sample letter to send to your employer requesting tuition reimbursement, please reach out to one of our course advisors.

As part of our commitment to your professional development, Esme Learning offers you up to a two-week period to change your course start date or request your money back if you’re not fully satisfied.

To qualify for a deferral of your course start date, or to cancel your enrolment and receive a refund of your course fee, your request would need to reach our Success Team before the end of Module 1. For more information, please read ourn Terms and Conditions.

The Esme Learning way

Collaborative AI-enhanced learning

We teach executives as they work - in cross-functional teams. Learners participate in interactive simulations and team projects which reinforce applied learning and enhance collaboration and complex problem solving skills. If you are looking for an individually-paced programme, this programme is not for you.

improvement on completion rates compared to other online programmes