When financial markets turn volatile, investors who abide by the principles of behavioural finance remain calm, rational and focused. A subset of behavioural economics, the study of why humans make irrational decisions, behavioural finance seeks to leverage psychological insights about decision-making in order to remove bias from investing. More than just a theory, behavioural finance pays dividends: more than half of financial advisors worldwide report that taking this approach helps keep their clients invested during unsteady times.

In this programme at Judge Business School, University of Cambridge, a leader in the study of alternative finance, you will learn the tenets of behavioural finance so that you can improve your investment skills and best manage your clients’ money. By gaining a deep understanding of the concepts of mental accounting, herd behaviour, the emotional gap, anchoring and self-attribution, you’ll develop the strategic frameworks to free yourself from bias and make rational financial moves. Today’s financial world may be turbulent, but with behavioural finance, you can rest assured that rational thinking is the best way to keep your money safe and secure.

Is This Programme Right for You?

This programme is for investors and innovators – financial and business analysts, portfolio and fund managers and others – who want to understand the behavioural and bias factors that impact investment strategy and develop future-thinking strategies for overcoming them. The programme is also for C-suite executives, from CEOs to COOs and CFOs and CIOs (Chief Investment Officers) who want to understand the impact of behavioural biases on their organisations so that they can turn those liabilities into opportunities.