Lizelle Holstein is a brand-focused marketing leader responsible for university marketing, CRM, and product messaging across social, content marketing, and channel partners. Lizelle has worked in the EdTech space since 2014 where she helped drive the adoption of the xAPI e-learning standard, which has been implemented by 150 enterprise software tools and thousands of organizations globally. She also helped to launch the flagship learning record store and define a new category of learning technology, the learning analytics platform. She draws on her experience of managing products and teams in the consumer products, manufacturing, and technology industries to better serve university relationships, customer engagement, and product messaging.